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Styling products by hold and finish
Almost every styling decision comes down to two things: how much hold you want, and what finish you want. Length, texture and thickness then decide which format delivers it.
Hold and finish are independent
A product can be strong and matte, strong and glossy, light and matte, or light and glossy. Deciding both separately avoids ending up with a shine you didn't want just because you wanted hold.
Format follows hair type
Clays and waxes suit short to medium hair with body. Creams and mousses suit longer or curlier hair. Powders and texture sprays are root-level tools for fine hair rather than all-over products.
Product types in this category
- Hair WaxHair wax is a pliable styling product that adds moderate-to-strong hold with a natural to semi-shiny finish.
- Hair ClayHair clay is a thick, matte styling product known for strong hold and added volume without shine.
- PomadePomade is a styling product known for a smooth, glossy finish and a range of hold from light to firm.
- Hair PasteHair paste is a versatile styling product offering moderate hold with a natural, slightly matte-to-satin finish.
- Hair GelHair gel is a wet-look or firm-hold styling product typically used for structured, long-lasting styles.
- Styling CreamStyling cream is a lightweight, moisturizing product used for soft hold, frizz control, and natural movement.
- Hair MousseHair mousse is a lightweight, foam-based product typically used to add volume and soft hold without weighing hair down.
- Hair PowderHair powder is a fine, often clay- or starch-based product used to quickly add volume and texture to roots.
- HairsprayHairspray is a fine mist typically used to lock a finished hairstyle in place for extended hold throughout the day.
- Sea Salt SpraySea salt spray is a texturizing mist that typically adds a tousled, beach-like wave and light grip to hair.
- Texture SprayTexture spray is a lightweight mist typically used to add grip, volume, and a lived-in texture to hair.
Tell us about your hair. We'll find the right products for you.
Find My ProductsHair-Match gives cosmetic product recommendations based on your answers. It is not medical advice.