Product library
Every hair product type, explained
51 product types across six categories. Each one gets a plain-language page: what it is, what it typically contains, what it does well, where it falls short and when another product suits you better.
51 product types
Hair Care
All-in-One Leave-In Treatment
One leave-in product that combines conditioning, detangling, smoothing and light heat protection.
- Vegan
- Cruelty-free
- Sulfate-free
- Paraben-free
Frizz & Shine
Anti-Frizz Serum
A lightweight liquid or gel-like product applied to smooth the hair cuticle and cut down on frizz.
- Cruelty-free
- Paraben-free
- Ceramides
Repair & Damage
Bond Repair Treatment
A targeted treatment designed to work on the internal bonds of the hair fiber, usually used alongside a regular routine.
- Cruelty-free
- Sulfate-free
- Paraben-free
- Peptides
Hair Care
Daily Conditioner
A light conditioner meant to be used every wash to soften and detangle hair.
- Vegan
- Cruelty-free
- Paraben-free
- Panthenol
Hair Care
Daily Shampoo
A gentle, low-irritation shampoo designed to be used every day or every other day.
- Cruelty-free
- Paraben-free
- Shampoo bar format
- Panthenol
Styling
Hair Clay
Hair clay is a thick, matte styling product known for strong hold and added volume without shine.
- Vegan
- Cruelty-free
- Paraben-free
- Natural / plant-based
Styling Tools
Hair Dryer
A hair dryer uses a motorized fan and heating element to speed up drying and help style hair.
More informationStyling
Hair Paste
Hair paste is a versatile styling product offering moderate hold with a natural, slightly matte-to-satin finish.
- Vegan
- Cruelty-free
- Paraben-free
Styling Tools
Hair Straightener
A hair straightener uses heated plates that clamp around hair to smooth it into a sleek, straight shape.
More informationStyling
Hair Wax
Hair wax is a pliable styling product that adds moderate-to-strong hold with a natural to semi-shiny finish.
- Cruelty-free
- Paraben-free
Hair Care
Hydrating Conditioner
A conditioner formulated with extra moisturizing ingredients for hair that tends to feel dry.
- Vegan
- Sulfate-free
- Paraben-free
- Ceramides
Hair Care
Hydrating Shampoo
A shampoo formulated to cleanse while helping hair retain more moisture than a standard formula.
- Vegan
- Cruelty-free
- Sulfate-free
- Paraben-free
Repair & Damage
Intensive Repair Mask
A rich, deep-conditioning treatment left on for several minutes to help support dry or damaged-feeling hair.
- Sulfate-free
- Paraben-free
- Panthenol
- Ceramides
Repair & Damage
Leave-in Repair Treatment
A no-rinse treatment applied to damp or dry hair to help with manageability throughout the day.
- Vegan
- Cruelty-free
- Silicone-free
- Paraben-free
Growth & Thinning
Scalp Serum
A lightweight, targeted liquid applied directly to the scalp to support a fresher, more balanced-looking scalp.
- Vegan
- Cruelty-free
- Paraben-free
- Peptides
Growth & Thinning
Scalp Treatment/Tonic
A liquid scalp treatment applied between washes to help the scalp feel fresher and more balanced.
- Vegan
- Cruelty-free
- Silicone-free
- Paraben-free
Frizz & Shine
Smoothing Cream
A richer, cream-based leave-in product used to soften hair texture and reduce frizz.
- Sulfate-free
- Paraben-free
- Panthenol
- Protein / keratin
Hair Care
Sulfate-Free Shampoo
A shampoo that cleanses with milder surfactants instead of sulfates, popular for colour-treated, dry and curly hair.
- Vegan
- Cruelty-free
- Sulfate-free
- Paraben-free
Frizz & Shine
Anti-Humidity Spray
A spray-on product meant to help hair resist frizz caused by humidity in the air.
- Cruelty-free
- Paraben-free
Styling Tools
Curling Iron
A curling iron is a heated barrel with a clamp that wraps and holds hair to form defined curls.
More informationStyling Tools
Curling Wand
A curling wand is a clipless heated barrel used to hand-wrap hair into natural-looking curls.
More informationHair Care
Deep Conditioning Mask
An intensive, longer-contact treatment used occasionally for deeper moisture and softness.
- Sulfate-free
- Paraben-free
- Ceramides
- Protein / keratin
Styling Tools
Diffuser
A diffuser is an attachment that spreads dryer airflow to dry curly or wavy hair more gently.
More informationGrowth & Thinning
Hair Density/Thickening Treatment
A leave-in or rinse-out treatment designed to make hair strands look and feel thicker over time.
- Cruelty-free
- Paraben-free
- Peptides
- Protein / keratin
Styling
Hair Gel
Hair gel is a wet-look or firm-hold styling product typically used for structured, long-lasting styles.
- Vegan
- Cruelty-free
- Paraben-free
- Panthenol
Styling
Hair Mousse
Hair mousse is a lightweight, foam-based product typically used to add volume and soft hold without weighing hair down.
- Cruelty-free
- Paraben-free
- Air-dry / heatless styling
- Panthenol
Frizz & Shine
Hair Oil
An oil-based product used to add shine and softness while helping to smooth frizz.
- Vegan
- Cruelty-free
- Silicone-free
- Natural / plant-based
Styling
Hairspray
Hairspray is a fine mist typically used to lock a finished hairstyle in place for extended hold throughout the day.
- Cruelty-free
- Paraben-free
Styling Tools
Hot Air Brush
A hot air brush combines a round brush and warm airflow into one tool for drying and styling at the same time.
More informationFrizz & Shine
Leave-in Conditioner
A conditioning product applied after washing and left in the hair rather than rinsed out.
- Vegan
- Sulfate-free
- Paraben-free
- Panthenol
Hair Care
Leave-in Conditioner
A lightweight, no-rinse conditioner applied to damp or dry hair for extra moisture between washes.
- Vegan
- Cruelty-free
- Silicone-free
- Paraben-free
Styling Tools
Multi-Styler
A multi-styler is a base heating unit with interchangeable attachments for curling, straightening, or drying.
More informationFrizz & Shine
Overnight Hair Serum
A leave-on serum you apply before bed so hair has all night to soften, with less frizz by morning.
- Cruelty-free
- Paraben-free
- Air-dry / heatless styling
- Ceramides
Styling
Pomade
Pomade is a styling product known for a smooth, glossy finish and a range of hold from light to firm.
- Cruelty-free
Repair & Damage
Repair Conditioner
A rinse-out conditioner formulated with damaged or weakened hair in mind, used after shampooing.
- Sulfate-free
- Paraben-free
- Panthenol
- Bond-building technology
Repair & Damage
Repair Shampoo
A cleansing shampoo formulated with ingredients aimed at supporting dry or damaged-feeling hair.
- Cruelty-free
- Sulfate-free
- Paraben-free
- Protein / keratin
Repair & Damage
Repair/Conditioning Hair Oil
A lightweight oil applied to damp or dry hair to help with shine and softness.
- Vegan
- Cruelty-free
- Silicone-free
- Natural / plant-based
Growth & Thinning
Rosemary Scalp Oil
An oil-based scalp product built around rosemary extract, massaged in to give the scalp a cared-for feel.
- Vegan
- Cruelty-free
- Silicone-free
- Natural / plant-based
Hair Care
Scalp Shampoo
A shampoo formulated with the scalp in mind, aimed at cleansing roots and reducing the look of flakes or buildup.
- Vegan
- Cruelty-free
- Sulfate-free
- Paraben-free
Styling
Sea Salt Spray
Sea salt spray is a texturizing mist that typically adds a tousled, beach-like wave and light grip to hair.
More informationFrizz & Shine
Smoothing/Shine Mask
A rich, rinse-out treatment used periodically to deeply condition and add shine to hair.
- Sulfate-free
- Paraben-free
- Ceramides
- Protein / keratin
Repair & Damage
Strengthening/Protein Treatment
A treatment formulated to support the hair's structure, often used periodically rather than every wash.
- Cruelty-free
- Paraben-free
- Peptides
- Protein / keratin
Styling
Styling Cream
Styling cream is a lightweight, moisturizing product used for soft hold, frizz control, and natural movement.
- Vegan
- Cruelty-free
- Sulfate-free
- Silicone-free
Styling
Texture Spray
Texture spray is a lightweight mist typically used to add grip, volume, and a lived-in texture to hair.
- Vegan
- Cruelty-free
- Air-dry / heatless styling
Growth & Thinning
Volumizing Conditioner
A lightweight conditioner meant to detangle and soften hair without flattening its natural body.
- Vegan
- Silicone-free
- Paraben-free
- Panthenol
Growth & Thinning
Volumizing Shampoo
A shampoo formulated to cleanse hair while helping it look fuller and less flat at the roots.
- Vegan
- Cruelty-free
- Sulfate-free
- Silicone-free
Hair Care
Clarifying Shampoo
A stronger shampoo used occasionally to remove buildup from products, oil, or hard water minerals.
- Cruelty-free
- Paraben-free
- Natural / plant-based
- Shampoo bar format
Growth & Thinning
Hair Fiber/Root Concealer
A powder, spray, or fiber product used to visually fill in thin spots and hide regrowth at the roots.
- Cruelty-free
- Paraben-free
Frizz & Shine
Hair Gloss Treatment
A treatment designed mainly to boost shine and smoothness, sometimes with a light tint.
- Cruelty-free
- Paraben-free
- Protein / keratin
- Bond-building technology
Styling
Hair Powder
Hair powder is a fine, often clay- or starch-based product used to quickly add volume and texture to roots.
- Vegan
- Cruelty-free
- Paraben-free
Repair & Damage
Split-End Treatment
A targeted product applied to hair ends to temporarily smooth the look and feel of splits between trims.
- Paraben-free
- Ceramides
- Protein / keratin
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