Hair-Match

Styling

Pomade

Pomade is a styling product known for a smooth, glossy finish and a range of hold from light to firm.

What is it?

Pomade is a styling product traditionally used to create sleek, polished looks with visible shine. It's typically applied to damp or dry hair and worked through evenly, often used for combed-back or slicked styles.

There are generally two broad styles: water-based pomades, which wash out easily and can be reworked with a bit of water, and oil-based pomades, which offer longer-lasting hold but are heavier to remove.

What does it typically contain?

Water-based pomade often contains water, glycerin, and polymers or waxes that create hold while remaining washable. Oil-based versions typically rely more on petroleum jelly or oils, though exact formulations differ per brand.

Many pomades also include fragrance and conditioning agents to help ease combing and add shine.

Formulas differ from brand to brand. Always check the ingredient list on the product you are buying, especially if you have known sensitivities.

Commonly available as

  • Cruelty-free

Claims and actives differ from brand to brand, so always check the label of the specific product you are buying.

Hair types it usually suits

  • Fine
  • Medium
  • Thick

Hair textures it usually suits

  • Straight
  • Wavy

What it is usually used for

  • Shine
  • Hold
  • Smoothing

Based on the products in our catalogue for this type. Individual formulas vary, so check the product you are buying.

Benefits

  • Glossy, polished finish
  • Good for slicked-back or classic styles
  • Water-based versions are typically easy to wash out
  • Can offer flexible or firm hold depending on the formula

Drawbacks

  • Oil-based versions can be difficult to wash out
  • Not ideal for those wanting a matte look
  • Can feel heavy if too much is applied
  • May need reapplication for very humid conditions

Best for

  • Classic, sleek, or slicked-back hairstyles
  • Medium to long hair needing smooth control
  • Anyone who prefers shine over a matte finish
  • Special occasions calling for a polished look

When to choose something else

  • If you want a matte finish instead of shine, a hair clay is usually the better pick.
  • If you want texture and separation rather than a slicked look, a hair wax is usually the better pick.
  • If you need very strong hold for humid weather, a hair gel is usually the better pick.
  • If you want a lightweight, non-greasy hold, a styling cream is usually the better pick.

Frequently asked questions

What's the difference between water-based and oil-based pomade?

Water-based pomade is generally easier to wash out and can be restyled by wetting your hands, while oil-based pomade often lasts longer but requires more thorough washing to remove.

Can pomade be used on short hair?

Yes, pomade can work on short hair for sleek finishes, though it's also commonly used on medium to long hair for slicked-back styles.

Does pomade make hair look greasy?

It can if too much is applied, since pomade is designed to add shine. Starting with a small amount and building up helps avoid an overly greasy look.

Not sure this is your product type?

Answer a few questions about your hair and Hair-Match will point you at the type that fits your goal.

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Hair-Match gives cosmetic product recommendations based on your answers. It is not medical advice.