Hair Guides

Matte hair products

A matte finish reads as natural, which is why it's the default request for everyday styling. Three formats deliver it, with different amounts of hold.

Clay

The strongest matte option. Firm hold, real texture, and it makes hair look slightly thicker. Best on short to medium hair.

Paste

Medium hold with a natural, low-shine finish. Easier to distribute than clay and more forgiving on longer or finer hair.

Powder

Not really a hold product — a volume and grip product with a completely matte result. Best used at the roots and in small amounts.

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Hair-Match gives cosmetic product recommendations based on your answers. It is not medical advice.